Only 20 years have passed since Sergey Bring and Larry Page registered the google.com domain name. In 2015, on the pages of HBR, we presented the Digital Evolution Index, the purpose of which was to track the emergence of the so-called “digital planet”, that is, the change of physical interactions (in communication n.
communication at the political and social level, trade, media and entertainment) with digital interactions. We have identified a number of locations around the world where these changes are happening most rapidly, as well as places where the pace of transition is slowing down. Two years later, in different cities and countries, the movement towards the “digital planet” is still happening at different speeds.
Digital technologies today
While much has changed in the last two years, there are still surprisingly strong obstacles to technological progress. All this happened against the backdrop of a decline in the free exchange of goods and services and the movement of capital between countries caused by the 2008 recession. More and more inhabitants of the Earth are gaining access to information and digital communications. But along with this, unscrupulous people have more opportunities to cause chaos, the scale of their actions grows. The number, size and impact of cyber attacks are increasing every year.
The big players have huge market power. The most valuable non-US company is Chinese e-commerce giant Alibaba Group. These players have all the necessary resources to implement innovative solutions and are able to influence the pace of distribution of digital products.
What will happen to us after the onset of the “second age of machines” we both expect and fear. More than a million jobs ($14.6 trillion in salaries) can be automated using modern technology. This allows you to open up new ways to use human potential, but at the same time destroy routine work and increase the level of social inequality.
The digital market of China, the country with the largest number of Internet users in the world (721 million), exists almost independently of the world, since a large number of the largest global players are not present on it. With 462 million Internet users, India’s digital economy has the greatest market potential for major players.
according to experts. Nevertheless, financial transactions in it are carried out in several languages and are associated with a number of infrastructural problems, which, despite significant efforts by the authorities, affects the functioning of the digital market.EU leaders are still working to create a “single digital market”. And access to the Internet itself around the world is far from uniform: at the moment, only about 50% of the world’s population has it.
Digital commerce has yet to defeat cash. According to forecasts, the turnover of global online retail trade by 2020 will amount to $4 trillion, that is, it will almost double. The main obstacle to e-commerce remains cash, which has not yet been replaced by a digital alternative, despite the many options for such a replacement.
In 2013, 85% of money transactions worldwide were made in cash. Despite the fact that the Netherlands, France, Sweden and Switzerland are among the countries with the least use of cash, even in the Eurozone, 75% of purchases are paid for in cash. Much of the developing world also relies on them: in Malaysia, Peru and Egypt, cashless payments account for only 1% of total cash transactions. Even India’s experiment with demonetization has failed to overcome the country’s dependence on cash. Five months after Indian authorities demonetized 86% of their currency, bank withdrawals rose 0.6% year-over-year.
It is extremely important for global technology players and legislators to understand exactly how the movement towards the “digital planet” is taking place in different parts of the Earth.
Comparison of development dynamics in different parts of the world
As part of cooperation with Mastercard, the School of Law and Diplomacy.
Our research began with the following questions:
The leading countries have a highly developed digital economy and strong development dynamics. They stimulate the introduction of innovations, effectively using their advantageous position. Otherwise, they risk falling into the category of slowing down countries.
Countries with slowing growth rates have a developed digital economy, but are losing momentum. T Using their experience, scale and network effects, slowing countries can transform and start growing again.
Specialists of fishing companies note that when choosing a shipyard, not only the cost of building a vessel was taken into account, but also the financial and technological state of the enterprise, the availability of the necessary equipment, as well as relevant experience. Now the enterprise is in different stages of construction with two self-propelled self-propelled scows of the HB-600 project, an azimuth tugboat of the ASD3413 ICE project and two hybrid work boats of the ST23WIM-H project.
We associate the prospects for the development of the enterprise with the project of deep modernization of OSSZ JSC, which is being implemented in accordance with the instructions of Vladimir Putin. The concept of the project provides for a significant increase in the production capacity of the enterprise with the introduction of digital technologies at all stages of ship construction.
starting from the moment the project is received and ending with the creation of a 3D model that allows the owner of the built ship to optimize the process of supporting its life cycle. The project provides for the creation of an IT infrastructure that will ensure the acceleration of managerial decision-making processes in various aspects of the plant’s operation. So we can talk about creating a “digital shipyard”.
After the implementation of the project, labor productivity at the plant should increase by 2-2.5 times, which will allow us to become more competitive. In addition, at least 400 new jobs will be created, which is an important social aspect.