Visual Network Technologies

Advances in networking technologies have led to the emergence of new visual networks that combine digital video streaming technology with social networking features, and Cisco now offers all the tools to make them work.

Today, all forms of communications and IT are being transferred to the web, which is becoming a new revolutionary platform; the evolution of the nature and structure of the network gives rise to new rules of communication and interaction; group work and Web 2.0 technologies will lead to a surge in innovation and productivity; Using its capabilities, Cisco will radically change the way millions of people work and live with new user services delivered through an updated network – such forecasts were heard by more than 230 industrial analysts, representatives of 40 investors and 10 large customers, fifty journalists from around the world who visited at the C-Scape 2007 Global Forum hosted by Cisco.

In an era of resource-intensive applications and fast access to entertainment, information and communication functions, speed requirements are skyrocketing due to the rapid spread of video technology. New visual networks combine digital video streaming technology with social networking features, giving the user freedom of choice, making it easier to find content on carrier networks and the Internet, improving image quality, speeding up work and expanding personalized interactions.

Continuous access to digital media content

A study by Cisco’s Internet Business Solutions Group (IBSG) found that Western European broadband users are striving for a “connected life”, i.e. uninterrupted access to digital media content anywhere and anytime. any time, even more than users in the U.S. 90% of Western European broadband users expressed interest in such services (compared to only 77% of those surveyed in the U.S.) In addition, 42% of Western Europeans are willing to pay for downtime and convenient access to and management of content, but still cannot find a simple and convenient solution to this problem with a quick installation procedure and a high level of security.


Content in this case refers to television programs, movies, home calendars and address books, digital photos, video clips and music Although the concept of “total connectivity” has been discussed for more than a decade t, the study showed that the development of technology has gradually changed the behavior of users, which, in turn, begins to influence the market. Today, almost 90% of Western European broadband users purchase a variety of devices such as mobile phones, personal computers and mp3 players, with 43% of users saying that technology gives them the freedom to choose their lifestyle, and 52% believe that technology increases their productivity and organization.

During the study, important changes in the behavior of Western European users were noted. First of all, the importance of the Internet as the main channel for the delivery of video materials has increased dramatically. Today, the average broadband user in Western Europe spends 21 hours a week on the Internet and only 11 hours a week of television. In June 2007, 69% of users either downloaded a movie from the Internet or watched it via streaming video.

Videos today tend to be watched at home, even over the Internet, and yet, according to research, more and more videos are being watched on the go. Nearly 12% of broadband users watch TV and video anywhere, anytime, and 23% prefer video to any other content when they are away from home. According to Scott Popole, vice president and chief operations officer of the Cisco IBSG group, the importance of mobile video is constantly growing. People are ready to invent new ways to use and edit and interact with video content, they want to use it for group work. And as content increasingly has to be accessed through different types of networked devices, users are demanding “total connectivity,” that is, full compatibility and interoperability of all devices.

Video Services for Enterprises

The corporate digital media market, which mainly includes video services, is developing rapidly. According to the global Internet provider comScore, in 2006, 31 billion video streams were registered in the American segment of the Internet, and already in May 2007 there were 60 billion of them in just a month. According to IDC, over the next 4-5 years, the volume of corporate video traffic will grow by about 50% per year.

Today, there is a proliferation of video and audio services over IP networks; networks are getting faster and better supporting multimedia applications. The cost of data storage is dropping sharply, as is the price of high-quality LCD displays. Some of the key technologies used by today’s businesses to create and deliver digital media content include live and video-on-demand, digital signage, telepresence, and video conferencing. Businesses are using digital media to deliver compelling new communications services, empower customers, improve marketing and branding, and reduce the cost of training. At the same time.

enterprises receive positive feedback from the most important source – from customers. Cisco experts emphasize that the video revolution, which has captured individual customers, is beginning to penetrate the corporate market. The huge success of iPod video devices, YouTube video services and video streaming has made users accustomed to video services at home, and now they want to receive the same services at work. This portends a major qualitative shift. Large enterprises have already noticed this trend and have begun using video to communicate and sell products and services.

Video for business

Video applications are increasingly running on desktop computers, although they have not yet become one of the main corporate tools. However, everything is moving towards that. Today, everyone has a media player installed on their computer (sometimes two or three players of different types can coexist on the same computer). As the H.264 video standard, which is adopted by Adobe, becomes more widespread, issues of video format compatibility are also being addressed.

Video technologies, increasingly used by company leaders, will gradually penetrate other levels of the corporate hierarchy. According to experts, video technologies used by managers require little to no training and serve as the best way to communicate. Managers themselves demand the installation of video systems, and this has a significant impact on the attitude of staff towards the use of video technologies at work.

For example, Coca Cola Enterprises (CCE), the world’s largest soft drink maker, serving 407 million people worldwide, has decided to use digital media to strengthen the connection between managers and employees globally. Today CCE uses the network to broadcast video information to 227 senior executives the day before the release of quarterly financial results. Video helps executives prepare for this release, and on the day the results are announced, CCE distributes the information online in video-on-demand (Void) format to ensure all employees are aware of the company’s performance.