The need for data protection will spur sales of products with new protection technologies, longer smartphone lifespan will reduce their environmental impact, and NFT will penetrate the sports business Deloitte conducted an annual survey and highlighted the directions of development of high technology, telecommunications, entertainment and media in 2022. According to the report, the tech market next year will also experience a shortage of chips, the segment of NFT-tokens will double in size, and 5G will give way to the popularity of Wi-Fi.
Their number next year will reach 4.5 billion, and the associated carbon dioxide emissions will amount to 146 million tons. This figure corresponds to the carbon emissions of 32 million people annually. More than 80% of emissions occur during the manufacturing phase of gadgets, and therefore the only way to reduce emissions is to extend the life of smartphones. As such, software and security updates must be available for at least five years. Smartphone vendors may start offering devices at a higher price point, charge consumers with an environmental premium, or include services and services in the price of a device, experts say.
Freedom, equality, remoteness
Despite the fact that many large companies are now focused on eliminating the gender imbalance (in 2022 the proportion of women among workers will reach 33%), technical positions are still held mainly by men. Due to the pandemic, 57% of women in the tech, telecommunications, entertainment and media industries are planning to change jobs in the next two years, and 22% of women are considering quitting due to the high workload that affects their health. According to Deloitte, increasing the priority of the remote work model, as well as other conclusions drawn from the results of lockdowns, can “contribute to a significant expansion of socio-cultural diversity among the personnel of the industry and improve the results of the companies themselves.”
Struggle in the video streaming market
Competition between multimedia companies in streaming video gives consumers more choice and accelerates subscriber churn. At least 150 million paid streaming video on demand (SVOD) subscriptions will be canceled in 2022, pushing churn rates of up to 30% in selected markets, analysts said. “Subscriber loyalty is quite low in the Russian market, which is already a challenge for SVOD services: it can be very difficult to recoup marketing costs using only one successful series, and to keep the viewer permanently, masterpieces must appear on the screen one after another”.
– explained Shula. The number of new subscriptions at the same time will exceed the number of canceled ones, and the average number of subscriptions per person will increase. Experts emphasize that the SVOD market is developing and increasing its competitiveness. As it evolves, there will be an urgent need for an individualized approach to incorporating innovation into business models due to the different locations of users.
Sports for NFT
Non-fungible tokens (NFT) are unique digital identifiers stored on the blockchain that allow you to record ownership of multimedia data. NFT allows sports fans to purchase licensed digital recordings of their favorite gaming moments. Tokens can be used to purchase sports merchandise – from postcards to digital videos, which will allow them to firmly gain a foothold in the sports content market.
The volume of transactions with digital content purchased for unique tokens will exceed $ 2 billion in 2022, which is almost twice as high as in 2021, according to Deloitte experts. “We expect that by the end of 2022 there will be 4-5 million sports fans worldwide who will purchase or receive collectible digital sports artifacts for NFT tokens,” Shula said.
Simpler, cheaper, more familiar: Wi-Fi will overtake 5G
The demand for 5G is outperforming the demand for Wi-Fi, despite the fact that many countries have been actively implementing the new communication standard over the past two years. Wi-Fi 6 devices are well ahead in sales and may continue to dominate the market for years to come. In 2022, according to Deloitte, more Wi-Fi 6 devices will enter the market than 5G products: 2.5 billion versus 1.5 billion, respectively.
Wi-Fi 6 is as important to the future of wireless as 5G is, not just for consumers, but also for businesses. Smartphones, tablets and personal computers, as well as a huge number of other types of equipment (wireless cameras, smart home devices, augmented and virtual reality headsets, and so on) can work freely with Wi-Fi. Also, the popularity of Wi-Fi is strongly influenced by cost: devices with this technology are more affordable and more affordable than gadgets with 5G, said Kevin Westcott.
head of the high-tech, telecommunications and media services group of the international network of Deloitte. In Russia, the issue of spectrum use will be especially relevant, because the issue of the availability of the use of 5G frequencies in the 3.6-3.8 GHz range is still unresolved, noted Anton Shula, partner, head of the group for work with technology and media companies at Deloitte in CIS.