What mobile apps will look like in two years

The mobile application market is one of the most dynamic in the world. Its active development was facilitated by the rapid growth of the mobile device market and the penetration of mobile technologies into all spheres of life. With the change in the nature of human interaction with gadgets and the expansion of his “mobile” needs, deep and intense changes in the mobile applications market are associated.

The total introduction of mobile technologies is a steady trend in recent years. And in the near future, we will witness how the role of mobile devices will radically change, applications will start to go beyond them, and most industrial and non-manufacturing industries will use mobile applications instead of the usual software. It is mobile technologies that fully correspond to the pace of life of a modern person.

Mobile applications market today: economy and growth trends

Among smart products, the mobile applications market shows the highest growth rates and is one of the most attractive market segments for investments. But, despite the obvious demand, analytics for it are presented in a very fragmented form, and still assessing the real market volume and analyzing key players is a very difficult task.

According to various sources, in 2012 the global mobile applications market was estimated at $ 53 billion, but the forecast for 2016 is approaching $ 100 billion. The Russian share of the mobile applications market by the end of 2015 will reach $ 1.3 billion, as opposed to $ 3 million. in 2009. Despite the downturn in the Russian economy, Jason & Partners Consulting estimates the market growth by more than 180% in 2015. And this trend will continue.

There are two reasons for the growth. To illustrate, 2014 was marked by a sharp increase in smartphone sales: 26 million devices were sold in Russia, 47% more than in 2013. Smartphones accounted for 61% of the total (43 million) sold mobile phones. Technologies have become available, and users are switching to lightweight formats (smartphones, tablets).

And, secondly, the obvious reduction in the cost of mobile services. In a situation of growing competition among mobile operators, the quality of services is improving, and prices are gradually decreasing. According to research, the level of penetration of mobile communications, which amounted to 80% in 2014, will grow by 6% by 2017, and the number of mobile Internet users in Russia will increase from 61.5 million in 2014 to 88.1 million in 2017. …

We are now experiencing two internal trends in the mobile app market:

– Changing demand: changing the paradigm of consumption of mobile products, increasing education of the population and the desire to work with easy and affordable software.

– Incredible competition and changing supply conditions. This is a reality that all developers seem to have come to terms with. Imagine no more than 0.01% of consumer mobile apps will remain profitable by 2018. Competition will force developers to reorient themselves to the corporate, solvent segment. The main thing for new customers is the automation and optimization of business processes at the entrance.

Native applications

Native apps require installation and are developed individually for mobile platforms. And this is their huge advantage over web applications that are fading into the background today.  These applications use the camera, microphone, accelerometer, player and other functions at the lowest cost, being the most secure and capacious.

The desire to be free from the Internet is an obvious trend, and there are several reasons for it. Firstly, the unwillingness to depend on the network, both on the part of users who want to see, for example, the store catalog in their smartphone, regardless of connection, and on the part of customers who do not want to lose their customers’ purchases due to minor technical failures … Offline applications are essential for modern travelers and entrepreneurs, as they minimize the chance of being left without communication and, as a result, without the necessary information.

Second, turning to offline communications is a marketing strategy. Companies try to keep personal contact with the consumer, offering bonuses, gifts and other rewards for purchases or other actions through the application, which should be used in real life.

Working with content. Application – Publishing Tool

The more users use mobile technologies in their daily life, the more they think about the applications they encounter. The main message of a modern user is to do everything at once, quickly, smoothly and with minimal deliberation. Agree, the requirements are very high.

We are seeing a gradual departure from the usual, desktop paradigm, as the very principles of content consumption are changing. The idea of ​​a separate application becomes less convenient, instead of it, the concept of an application as a tool for creating content is brought to the forefront, with notifications and the ability to perform actions already inside them (posting a comment, buying in a store, booking tickets, etc.).

It is completely unprofitable for developers to create final solutions now. With the growing number and variety of mobile devices, it is necessary to break content into small pieces in order to be able to display it on gadgets of different formats. The system of cards (where a card is a container for content coming from an application), which we already see with Google Now, will become an alternative, and the main way of interacting with applications will be a layer of notifications (a stream of cards), which does not require the launch of the application itself. Why run an entire Facebook app when you can receive and write messages using cards at the OS level?