Trends: business ideas for 2020–2021 in Russia. What will be popular? What do buyers want?

Global trends and tendencies of 2020-2021: business trends, purchasing behavior and preferences
On the eve of the holidays, everyone loves to make plans and predictions about what opportunities the coming year may bring with it, what to expect in terms of events, technologies, new trends and, of course, how these trends can be built into your business model to meet new demands.

We – the team of the web studio Iteration – have prepared our own review of interesting business trends that we ourselves observe when communicating with our clients and which, we believe, will gain more and more strength in 2020-2021.

We are talking about global trends, so they will be more or less relevant for all areas of business. Consider:

Changes in people’s thinking and priorities
What, how, where, why and why exactly there and exactly how they buy
Which advertising meets the needs of buyers, and which does not
What is meant today by quality, luxury, fashion

How people’s attitudes towards the concept of comfort and beauty change
In what areas are people ready to invest their money as a priority?
For which solvent audiences are there not enough adequate offers yet?
while increasing exponentially.

Obviously, much more success can be achieved by noticing and “riding” such a new wave, rather than exploiting already known, popular and highly competitive areas, schemes, business models and technologies.

In the long term, ignoring the growing trends can be completely disastrous even for currently effective businesses, because what seemed like tomorrow sooner or later turns not only into “today”, but also into “yesterday”, and the world continues movement without stopping for a second.

New priorities and changes in thinking

Practicality and convenience vs. striving to impress
A shift in fashion accents towards a sporty style in everything from outerwear to cut dresses and type of shoes. Against this background, many classic items in the wardrobe begin to be perceived as somewhat old-fashioned, with the exception of their use in emphatically formal situations.

The main fashion trend is loose-fitting wide clothes, they replace the fitted silhouette popular in the last decade, which looked sexier, but at the same time constrained movement.

Women’s high-heeled shoes are no longer everyday shoes and are more of an accessory for a special occasion.

Strange impractical things are leaving: for example, woolen mini dresses with long sleeves, in which it is cold in winter and hot in summer, or “openwork boots” made of lace material, which also do not suit any weather + quickly get dirty and lose their original appearance.
More and more companies are beginning to attract models with a non-model appearance (especially oversized) in their advertising, striving to make the “faces” of the brand look like different groups of ordinary people, such as we are used to seeing in our environment without Photoshop. The key message is that any appearance is beautiful and there can be no “standards” of beauty.
Watches are transformed from a massive everyday accessory into a piece of jewelry used on special occasions, or they remain an attribute of a status person. In all other cases, people are increasingly beginning to give preference to fitness bracelets, which, although not as visually effective as a watch, but in addition to time and date, show a huge number of personal indicators and offer ample opportunities for customizing settings.

Naturalness and naturalness vs. the cult of beauty, grace and ostentatious luxury

Anything superfluous, pretentious, visually “massive”, designed to clearly demonstrate luxury or wealth, begins to be perceived by many as outdated, inappropriate, or even indicative of bad taste. In everything – fashion, make-up, interiors – the general vector of development for the coming years or even decades is a striving for brevity, simplicity, natural materials and components, as close as possible to nature.

The world is captured by the philosophy of “hygge”, which combines home comfort, simplicity and a few high-quality items made of wood, wool, leather, flax.

Stylish interior in the perception of many today is a loft, where there is a lot of “air”, wood, glass surfaces, natural stone and a minimum of furniture. What is definitely not there is cheap plastic, as well as velvet, brocade, curtains with tassels, heavy frames, gilding and ornate decorations.

“Palace” interiors in gold with chairs in the style of Louis XIV, squeezed, for example, into the space of a two-room apartment – is already mauves ton.
The perfect makeup today is one that is almost invisible. The most natural eyelashes and eyebrows, light emphasis on the lips.

Similar tendencies in fashionable hairstyles – light carelessness and naturalness won out over complex hairstyles with perfect “lacquered” curls.
The quality of materials today for many is already much more important than the appearance – often it is this factor that becomes decisive when buying. For example, until recently, the sites of many online clothing stores did not even have filtration by composition (while there were many other filters – by color, style, the presence of a certain type of pattern, etc.) Today, many buyers fundamentally abandon synthetics in favor of cotton. wool, flax, silk, tinsel, therefore, if they do not see information relevant to them on the composition of the fabric in the online store, they simply will not leaf through it.