The constant improvement of the functions of the mobile phone leads to the fact that in the near future the integration of the handset with the Internet and additional services will radically affect all spheres of human life – from healthcare and education to trade and financial services.
Part 1. Trade
In five to seven years, the line between offline and online retail will be completely erased.
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For every dollar of growth in traditional retail, there are two in mobile trade globally. New trends traditionally arrive in Kazakhstan with a delay, but, according to experts, in five years, shopping using a mobile device will become as commonplace as a weekly trip to the supermarket.
Every day, sites like Google, Facebook and eBay handle 4 billion transactions, send 26 billion messages, and update 250 million photos. According to experts, out of 800 million people who log into their Facebook account, 350 million do it from their mobile device.
Since the Internet has become a shopping tool for consumers, more and more people are shopping online and at the center of this growth is the rise in mobile device use. “To date, eBay Mobile has been downloaded about 70 million times. The total flow of financial transactions has reached
$ 5 billion and approached the level of classic eBay sales. We sell 35,000 vehicles a week via mobile devices, ”says John Donahue, President and CEO of eBay.
People want to use their mobile devices to shop and get instant information anywhere, anytime – to save time and money.
In order to make a purchase, you need to scan a barcode or QR code using the Red Laser app from any medium. This can be a product itself, a billboard or printed matter. To date, the application contains information on more than 15 million barcodes.
After processing the information, the application displays a list of online and offline places where you can purchase the required product. The app also offers the user to compare prices, the ability to book an item and choose a shipping method by paying for the purchase with PayPal or credit card. In the new version of the application, it is possible to pick up the goods at any convenient time from a nearby store. In the case of food, the application also displays a list of allergens contained in a particular product. In addition, in the application you can create your own lists of necessary things and share them with friends on social networks or by email.
“Our vision for the future of sales is to offer the greatest number of possible combinations for our customers: where, how and when they can purchase the product,” says Rob Verse, general manager of Red Laser.
Another example is the startup Blip par. The company announced an app that expands the scope of conventional offline advertising. Unlike Red Laser, you don’t need to scan a barcode – you just need to point your phone at any advertising poster on the street or in the newspaper.
The application’s capabilities are wider: you can download an article from a newspaper, view a 3D image of any product, and pave the way from advertising to the store where this product is sold.
According to experts, in the next five to seven years, the line between online and offline will be completely erased, and mobile devices will play a significant role here. “Today you ordered a refrigerator on your tablet – and now it is already at your home. You walk down the street, and you have all the information on the assortment of goods in the corner store on your phone. In addition, information about all discounts and goods that may be useful to you when using your new refrigerator comes to your mobile phone ”- this is how market participants describe the future of retail.
To do this, according to Rob Verse, you need to know the person and his shopping preferences, and then the companies will send personalized offers. “For example, a mobile phone will say, ‘Look, there are some nice boots on sale here that fit your bag.’ To do this, Red Laser uses GPS to determine your location and the location of nearby stores, as well as plan a route for you or choose a delivery method, ”says General Manager of Red Laser.
Part 2. Mobile payments
Almost a trillion dollars will be flowing through mobile wallets by 2016
Reuters / Bostock Photo
We learn to choose a product, buy it and quickly pay for it with the seller. Until recently, a book ordered by cash on delivery seemed to be the height of the art of shopping. It doesn’t matter that you had to go to the post office, wait in line and pay in cash. Now it is bad manners. Even paying for goods on the Internet with a credit card is a thing of the past: not too secure and far from anonymous. The era of mobile wallets and virtual money is dawning – software companies, electronics distributors, and even hi-tech hardware manufacturers have realized this and are racing to develop secure, convenient, and integrated payment systems. And what about the consumer? The consumer only benefits from this, however, the choice is becoming more difficult every day – the number of payment systems is growing, like fly agarics near Chernobyl.
At the Mobile World Congress (MWC), held at the end of February in Barcelona, the largest multinational companies considered it their duty to announce certain actions related to the development and promotion of their own payment systems. Still, there is something to fight for: according to forecasts of Ericsson, in 2016 the turnover of the global mobile commerce market will exceed $ 800 billion. The recognized market leaders are PayPal and Moneybookers. Everyone entered the race – from the giant Google with its Google Checkout / Wallet service to the middling Accumulate. By the way, according to some reports, Google has already included its “administrative resource” and is forcing software developers to integrate the Google Checkout / Wallet service into their products. Otherwise, Google removes the apps of the guilty manufacturers from the Android Market.
Making mobile payments is getting easier. Now it is enough to swipe your smartphone in front of a special terminal – and the required amount will be debited from your account. This technology is already being used by Intel for the Visa pay Wave system in retail outlets. The combination of a secure chip and Visa pay Wave app makes a smart wallet out of a smartphone.